In 2018, after years as head designer for contemporary knitwear label Lime & Vine, Kim-Elkaim launched AuDiencel an L.A. based brand that focuses on clean and structured silhouettes with a heightened perspective in the contemporary knitwear space.

Kim-Elkaim is an L.A. native who believes that the clothing we wear is an innate expression of ourselves and that as fashion becomes more accessible to the masses, the gender lines of masculine and feminine will become non existent. By fostering a collaborative process, she aims to build a "culture" of AuDience for her consumers to connect with.